Anatomy of an Email Signature
You’ve probably seen them before. Some may be short and sweet, while others may be excruciatingly long and irritating. I am talking about email signatures. An email signature plays a vital role in the free Internet advertising movement that is now in full swing. Free Internet advertising? Yes, that’s right. I said free Internet advertising.
Using email signatures as an advertising agent
Email signatures are a great way to advertise your business, website, ezine, or blog. Anytime you send out an email, your information gets sent all over the web to your friends, coworkers, clients; and then on to their friends, their coworkers, and sometimes even their families.
Writing an effective email signature
What is included in an effective email signature? Below is an example of a great email signature:
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Tomira L. Rosser
Freelance Writer for Hire
Affordable writing services for businesses and individuals,
http://www.tlrosser.com
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Sign up for free Internet marketing tips
newsletter@tlrosser.com
Your Name - is very important! Even if your email recipient is your mother, attach your signature to it and send it along. Your signature will travel further than you realize with every email that you send out.
Your title - Describing your title is very important as well. It gives you credibility and it identifies you with anyone who may have similar interests.
A blurb about your company, ezine, or blog - This tells your readers (and potential visitors) what your business, ezine, or blog is all about.
Your Website’s URL - Do not ever forget this! This is the heart of your email signature. It will direct your readers to your website for further information.
Additional information - If you have an ezine, or newsletter email address, place a small bit of information about your newsletter here and invite your readers to sign up for your newsletter. Of course you may put any kind of information in this additional section.
If you create your email signature according to the above suggestions, you will indeed find it to be very beneficial for you. Email signatures are great avenues to advertising for free on the Internet. May you continue to have great success!
